This project involved a full redesign to create a fresh, modern feel consistent with the brand message.
The look of the Bare Nutrition site did not reflect the brand identity which focuses on clean and simple living.
Established a uniform theme across the site. Emphasized visual elements and interactive features. Corrected poor foreground/background separation, overabundance of text, lack of call to action, and ineffective font styling.
Replaced static, monochromatic elements with images, accent color, and dynamic features to create a more exciting browsing experience.
Generated interactive elements such as links and forms, and prominently displayed social media content to maximize customer engagement.
Reduced and redistributed text to establish visual hierarchy. Updated all downloadable and print content in accordance with the new style guide.
Bare Nutrition transformed into a fresh eye-catching website. Before and after you can see a major change in readability and theme consistency. Customers can easily browse content and clearly find ways to interact with the company.