The look of the Bare Nutrition site did not reflect the brand identity which focuses on clean and simple living.
Established a uniform theme across the site. Emphasized visual elements and interactive features.
Poor foreground/background separation
Overabundance of text
No obvious call to action
Ineffective font styling
Lack of eye-catching content
Replace static, monochromatic elements with images, accent color, and dynamic features to create a more exciting browsing experience.
Generate interactive elements such as links and forms, and prominently display social media content to maximize customer engagement.
Reduce and redistribute text and correct styling inconsistencies to establish visual hierarchy.
Update all downloadable and print content in accordance with the new style guide.
Before and after you can see a major change in readability and theme consistency.
Customers can easily browse content and clearly find ways to interact with the company.
NEW STYLE GUIDE
Bare Nutrition transformed from a
drab, forgettable site to one with a fresh eye-catching look.