CLIENT
Renaissance Systems, Inc.
MY ROLE
UI Design
UX Design
SUMMARY
I established a new brand theme by pulling elements from the logo to create a dark, sleek site perfect for a digital security agency
PROBLEM STATEMENT
The look of the Bare Nutrition site did not reflect the brand identity which focuses on clean and simple living.
APPROACH
Established a uniform theme across the site. Emphasized visual elements and interactive features.
EVALUATION
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Poor foreground/background separation
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Overabundance of text
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No obvious call to action
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Ineffective font styling
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Lack of eye-catching content
GOALS
1
Replace static, monochromatic elements with images, accent color, and dynamic features to create a more exciting browsing experience.
3
Generate interactive elements such as links and forms, and prominently display social media content to maximize customer engagement.
2
Reduce and redistribute text and correct styling inconsistencies to establish visual hierarchy.
4
Update all downloadable and print content in accordance with the new style guide.
AFTER
BEFORE
Before and after you can see a major change in readability and theme consistency.
Customers can easily browse content and clearly find ways to interact with the company.
WIREFRAMING
NEW STYLE GUIDE
RESULTS
Bare Nutrition transformed from a
drab, forgettable site to one with a fresh eye-catching look.